Tuesday, June 2, 2009

In these difficult times, CPAs are needed to help address inefficiencies in a business' operations

As a group, certified public accountants and other financial officers are pretty conservative.
So the news that the American Institute of Certified Public Accountants is releasing information from a recent survey that we believe our national economy is improving should serve as a sign that things are looking up.

According to the Portland Business Journal: "For the first time in a year, sentiment is improving in our quarterly economic outlook survey," Arleen Thomas, AICPA’s senior vice president for member competency and development, said in the news release announcing the survey results. “We see a significant shift from pessimistic to neutral on the economy which suggests a leveling of confidence. At the same time, CFOs and CPAs are remaining cautious as they continue to grapple with difficult decisions within their organizations.”

In these difficult times, it's important that business owners engage their CPA to help them address the financial performance of their company. A professional accountant brings an independent review of data and trends that most businesses can't see as they focus on their daily operations.

-- Steve Cook

1 comment:

  1. This is great news for the industry, let's only hope that the industry as a whole capitalizes on this without taking advantage. You DO realize that there are some firms who still believe in the phantom of the billable hour, right? *shock and awe*!

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