Wednesday, May 25, 2011

PAY ME NOW, OR PAY ME LATER

Believe it when I tell you, everyone pays taxes. Some pay sooner, some pay later, but ultimately we all feed the machine.

Richard Hatch of Survivor fame is back in jail for the third time for tax evasion. In 2006, Mr. Hatch was sentenced to three years in prison and three years of suspended release. The IRS believes that the taxpayer owes $1.7 million in back taxes from earnings in 2000 and 2001. Penalties and interest have increased the amount to close to $2 million.

Whether the Internal Revenue Service will ever collect this amount is anyone’s guess. This time of year most of us in the CPA world are just plain tired of taxes. Everyone wants services but no one wants to pay the government. I, too, am in this group. The one thing that I have learned after 28 years is that dealing with the IRS on collection issues can be very difficult. The other thing that I have learned is that usually, somewhere down the line, Uncle Sam catches up with the taxpayer.

My advice to those that think they won’t be found, don’t be surprised if you get a letter from the IRS. It is considerably easier to pay each year and move on than it is to pay five years with penalties and interest. Take all the legal deductions. Be aggressive where possible. Pay now and don’t worry later.

Steve Cook is the CEO of Cook, Gola and Company PLLC, certified public accounts with offices in San Antonio and Austin. www.cookgola.com

Monday, May 16, 2011

VALUE-ADDED ACCOUNTING – INCORPORATING PAST, PRESENT, AND FUTURE

Our firm recently expanded into the Austin market by acquiring two existing firms with a good reputation and good clientele. We had been considering this option for a while, and decided to pursue it vigorously this past fall. While my partner and I were both extremely excited about this new venture, we also realized that buying a new firm (in our case, TWO new firms!) was a huge risk and would take some serious dedication, hard work, and good old fashioned schmoozing.

Essentially, we would be shaking up the foundation of a firm and expecting clients to transition to new operating procedures and new owners. While we wanted to maintain many of the previous owner’s ways of communicating and doing business, we also wanted to add our own flair and introduce some new ways of doing business. The key to introducing this change was by showing our clientele that we would be providing a value-added service.

Five months down the road, I can say that the transition was just as much work as we expected, but also just as fruitful. Here’s why: VALUE-ADDED SERVICES.

Of course we provide quality work, good customer service, and a fair price. But so does every other CPA on the block. What we’ve done is become a trusted advisor to our clients. Rather than focus solely on financials and historical data, we provide our clients with a look into their future.

Most business owners are more concerned about day-to-day operations and future growth and potential than they are about their prior year tax return. Sure, where you’ve been is important, but getting you to where you could be is invaluable. Our goal is to help you understand your financial situation and then help you improve it.

For instance, one of the clients we acquired is a rather large operation in the area. This client had been operating at a loss for the past twelve months and was at a loss for what to do. After visiting their offices, touring their operations, and reviewing their prior year financials, we were able to pinpoint the problem. The company had too many employees. Essentially, they had 10 employees working at a 40% productivity rate due to a decrease in demand. By cutting back to 5 employees, the potential for profit would be within reach. Needless to say, this was one happy client!

This is just one of many ways we have been able to provide a value-added service. Next time you’re in the market for a CPA, look for one who goes above and beyond the call of duty. It’s not just about reviewing your prior year tax return – it’s about looking at where you are today and where you could be in the future.

LeAnn Gola is the partner of the Austin office of Cook, Gola and Company, PLLC.

Wednesday, May 4, 2011

THE SPURS ARE DEAD…….. BUT ARE THEY BURIED?

This was the headline and first part of my blog on 05-11-2010…… It seems that little has changed in the last 12 months.

The million dollar question in San Antonio these days is “What is the state of the Spurs?” I guess that really should be the multi-million dollar question judging from the size of these quy’s contracts.

Professional sports are big business. It is high stakes poker at the highest level. As a businessman, I certainly don’t envy Peter Holt and staff’s current dilemma. They have invested millions of dollars over the next three years in a pair of 34+ past-their-prime superstars. They have a 6-10 point-center that hasn’t gotten a rebound in two years while making a few million. Throw in a worn out, unmotivated guard that also rakes in millions and Mr. Holt has some issues. Worse yet, the chances of getting a “difference maker” in the number 20 spot in the upcoming draft is rather remote.

Wow, what a tangled web!

That was directly from my blog of one year ago. Not much has changed. Our center would rather shoot three pointers. Our shooting forward won’t shoot. Our ace guard would rather play for France. The coach appears to be in denial. But this blog, like last year’s blog, is not about the Spurs. It is about business management. It is about managing your assets and allocating those assets in their highest and best use. It is about making the very tough choices that all managers face regarding their personnel. It is about managing the company’s financial resources in the most efficient manner.

Last year was very good for our CPA firm. Unlike the previous year, our sales were up. Better yet, our profitability was up. All of this was due to a plan that we placed in motion as the end of a poor 2009.

At the end of 2009, we reduced staff. We also graded our clients and eliminated those clients that didn’t pay their bills on a timely basis or who were undercharged. We did what we felt was best for the longer term.

At the end of 2010, we had enough cash to allow us to open an Austin office and upgrade some of our older equipment. Not too bad considering the general economy.

We analyzed our assets taking a longer term approach.As the manager, we must understand our position and the responsibility that accompanies it. Don’t forget to open the box. Good luck.

Steve Cook is managing member of Cook, Gola and Company, PLLC, a full service Certified Public Accounting firm with offices located in San Antonio and Austin. Follow us on Facebook at ez.com/CookGolaFB or Twitter at SABestCPAs or our website at www.cookgola.com