Like most in the Generation Y demographic, I am well versed in the area of technology. I have owned a computer since I was 12 and a mobile phone since I was 15. I am proficient at texting, tweeting, and blogging. I use Facebook, LinkedIn, and MySpace. If these things don’t sound familiar to you, it’s time to get “in the know”!
Sites such as Facebook are no longer just for the young. Log on and you’ll see. There are a multitude of members – from pre-teens to baby boomers to businesses. Businesses, you say? Absolutely! Many companies are now creating “social” profiles to draw attention to their business. These companies are of varying sizes but likely have the same goal – to increase sales through social marketing.
How do you do this? A local bar in the San Marcos area uses the site to post events and drink specials. This free marketing costs the owner nada! This marketing can lead to an exponential grapevine effect, where one member shares the information on a “wall” where many other members can see it and pass it on.
Just how far-reaching is Facebook?
· There are more than 250 million active users
· Over 120 million users log on to Facebook at least once a day
· More than two-thirds of users are outside of college
· More than 5 billion minutes are spent on Facebook each day
· About 70% of Facebook users are outside the United States
If these statistics don’t knock your socks off, continue reading at http://www.facebook.com/press/info.php?statistics . While you’re at it, sign your business up for a profile. You may just find how social marketing can work for you.
--LeAnn Carlson
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment